According to Moschino designer Jeremy Scott, the world views fashion a little too seriously. His 2015 resort collection is an example: from bubblegum boucle shortalls and cover-nothing mesh to monogram mockery, bandana-print wraps, and a cola-referenced dress, Scott offered the press a-plenty of ways to interpret his play on fashion.
Take the two-piece skirt-sets Chanel implicitly associated with money (where to wear them other than wall-street?) which he actually printed with dollar signs. How about the ‘this is not a mosochino t-shirt’–a play on the mass culture de-branding? Or the high-fashion lines branding more than ever? Maybe a reference to the trend to contrive an un-contrived appearance? Or perhaps a helpful boost to the failing Urban Outfitters, letting the customers know irony is still in?What’s really ironic-Scott could care-less how the critics pick-apart his collection. There is no ‘wrong’ analysis because Scott didn’t create his work to critique the culture. He objectively saturated his looks with references for no reason other than getting a viewer reaction. Witnessing responses, the many meanings each social group adds to the collection and the ways they then disseminate those meanings to others, is Scott’s brand-of-fun.
More serious–the degree of care Scott took to despite, ‘getting his reaction,’ provide his customer wearable items. It goes back to his mission of creating clothing that pops-quite literally–as he makes the ultra-daring seem more-so by juxtaposing it against the cute-and-fashionable.For example, His Moschino-print, contrast-trim knits are a ‘safe’ way to wear a brand-name. From far away, the letters, in a shade monochrome to the background, appear like geometric print. The white shirtdress with sleeves that tie to belt-the-waist or blouse around the neck are a new take on the classic, but still resonate enough of their parent for public-display.
Similarly, his dark-tan, leather bomber jacket and skirt with Moschino badge-prints are equally stylish but safe. When paired over his ohh-so-cute camel-colored separates or popped under his twill coats, his shopper can easily appear sleek-and-sophisticataed.For all it’s cultural explicitly, Moschino may just be the most implicit way for a woman to wear the pop-art trend. Without bold outlines, colors, and ordered dots, Scott successfully used high-culture to transform low-culture.
His looks are photographs of this zeitgeist. The pictures never change, but their meaning is dependent to viewer perspective.
Why reference art history when you can make it?