The design team behind Sportmax conceptualized their 2015 resort collection by thinking about “an expression of feminine movement.” To translate the theme into clothing the Italian brand, iconic for pristine tailoring and high-end outerwear, introduced gentle details through soft pleats and silhouettes that nip-in. The collection demonstrates a tend to more definable womenswear from Sportmax’s much-used squared silhouettes that read androgynous .
The evolution adds a subtle touch of luxury to the brand, not reliant on the furs, leathers, or embellishments other resort collections utilized to elevate their “easy” pieces to objects of splendor. Instead, luxury is implied through Sportmax’s obvious thought-behind-design. Every look was imagined in movement, and rendered to have a new dynamism when moving than when still. Allover pleats on a trapeze-shaped coatdress created the impression it was hovering along as the model walked, while a maxi skirt and matching wrap-top look appeared to glide across the floor. The peplum of a figure-skimming dress was even cut so light it bounced along with the model’s jaunt.